Sew it yourself – Start up at ”Frieda Hain”

Sew it yourself – Start up at ”Frieda Hain”

Friedrichshain belongs to the part of Berlin where the number of children is growing. So why not open a shop for children’s things, Bianca Joseph thought to herself. And that is how “Frieda Hain” came about: a shop with creative atmosphere, which offers fabrics, hand-sewn products and much more.

In the shop on Boxhagener Platz, rolls upon rolls of brightly patterned fabrics are stacked on the shelves. You can either buy material by the metre, get something made from it, or take home something pre-made. Under the “Frieda Hain” label, you’ll find children’s clothing, patchwork quilts and bedding. They also make cute cushions personalised with a name, or funky fabric-covered lampshades. Bianca Joseph learnt the art of sewing from her mother. At the beginning, she even used to sew in the shop itself: “The idea was to inspire other people to have a go at making things themselves.” However, in the meantime, she has set up an additional workshop and there are two trained seamstresses. “I’m pretty good too, but they are just a lot faster than me!” laughs Bianca. Anyone that feels like trying their hand at sewing, should sign up for a course at “Frieda Hain”.

Before Bianca Joseph first came to Berlin, she had worked in a Hamburg advertising agency. This was followed by a job with a large record company in Frankfurt am Main, and then at a label in Berlin. She enjoyed the work, but the regular travelling didn’t fit well with having two children. After her second parenthood, Biana didn’t turn back. “I then thought about what I could do instead. Having my own shop was one idea, but I hadn’t really thought about it properly.” she says. Then one day, in her area of Friedrichshain, she saw a florists announce that it
was closing down. “I went to ask the owner about it, and before I could stop her, she called the landlord and negotiated the same rent conditions for me. And so I became the new tenant of the shop premises.”

That was 2009. As start-up money, Bianca used her redundancy pay from her previous employer. However, it took a bit of time for the shop to fill up properly with products. If you visit the shop today, you ive into a colourful and cheerful world of clothes, home accessories and bits and pieces for a kid’s bedroom. Alongside the Frieda Hain label, there are many unusual items from France, Scandinavia and the UK on offer.

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