Overkill - the place to go for sneakers and graffiti

Overkill – the place to go for sneakers and graffiti



If two people like the same thing, then why not work together? That is exactly what Robert Schultz and Thomas Peiser did in 2003 when they opened ‘Overkill’, a sneaker, streetwear and graffiti store at Schlesisches Tor.

The two business partners met each other on a Berlin night out in 2001. Robert Schultz had been organising club nights since 1999 and was one of the most active party-planners in the city. Thomas Peiser had grown up in Kreuzberg, been a Graffiti writer since 1988 and was co-founder of the Graffiti magazine ‘Overkill’. “We met at one of my parties and soon noticed that we were both on the same wavelength,” Robert explains.
Two years later, they sat in the Chicken-Imbiss at Görlitzer Park and discussed the idea of opening a business for the Graffiti-scene, with spray paint and selected sneakers. At the parties they were able to get in contact with the marketing departments of sneaker firms. “It started off as a small local shop,” Robert remembers, “We each managed to get 5000 euros from Grandma and a few mates helped us to refurbish it and move in.”

As the number of customers grew, the shop soon became too small. Seeing as the flat directly above the shop was available, Thomas and Robert grasped the opportunity to create a larger shop which could keep up with international sneaker stores. “If a Japanese collector drives up in a taxi, he expects an impressive, extravagant shop like the ones he’s used to in Tokyo, London or New York. So we produced a business plan and turned to the streetwear companies to gain sponsorship for the renovation” says Robert. Their effort and perseverance paid off. In June 2008 the building work began and in October they celebrated the reopening with a big party.

On the upper floor of the new ‘Overkill’ shop, the Streetwear section has the feel of an old Berlin living room. Downstairs, you will find the collection of sneakers in front of an artistic kaleidoscope of mirrored walls. Alongside the popular sneaker styles and limited special editions the store also sells accessories, books and magazines.

Whilst the store may have undergone changes on the outside, it definitely has not lost its true roots in the graffiti scene and in the neighbourhood. There are even frequent parties and exhibitions by renowned Street and Graffiti artists.

 
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Overkill Shop

 

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